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How to set a featured product, set up a product tag and use it in a coupon and promotion.


 

Multiple Coupons

You can have the following discounts on a single order:
- 1 order-level discount
- 1 free-shipping discount
- 1 tax-exemption discount
- 1 product-level discount *per product*

If a customer ordered a 4x6, 5x7, and 8x10 for home delivery, theoretically they could have 6 separate discount active (3 higher-level discounts & 3 product discounts).

For each of those "discountable entities", the engine will pick the best available discount.

Examples:

  1. If a customer enters a coupon code that activates a "20% off prints" discount, and the dealer also has an automatic "25% off 4x6 on Mondays" discount, then the 25% discount will apply to the 4x6 and the 20% will apply to the 5x7 and 8x10.
  2. If there is a promo for 10% off banners and another promo for 10% off the whole order, first the 10% would be taken off of the banner, then order totaled and 10% taken from that subtotal.
  3. If there is a promo for $5 off a mug and 20% off the order, first the $5 would be taken off the mug price, then 20% would be taken off the order total. 
  4. If there is a promo for 10% off the order and 25% off the order, only the 25% off would apply, as the system will choose the best offer.
  5. If there is a promo for $2 off 8x10 print and $3 off 8x10 print, only the $3 off coupon would be applied.
  6. If there is a promo for $2 off a 11x8.5 book with a price of $20 and another promo for $50% off that same book, the book would be $10 as only the 50% coupon would be applied as just 1 product-level discount is applied.

Helpful Tips

For more details, click into the child pages listed below. 

  1. Where to set up: Coupons and Promos can only be set up in Lab 50.
  2. In a nutshell: Your sale can require user to enter a code OR, it can be based on what they purchase, with no need to enter a code. Most dealers require a code...to set this up, go to Store Mgmt > Coupons and define your code. Then go to Store Mgmt > Product discounts and promos and set your requirements (the conditions that need to be met, and the award once those conditions are met) for the promo. 
  3. Multi-use coupons vs campaign: When creating your coupon code, most of the time you will create a Multi-use coupon. A Campaign would be for something like a Groupon, where the user essentially buys a unique code. 
  4. Unlimited coupons: After you choose your type of coupon, you have the option to limit its use–this means limit the total number of times that code can be used overall...not per user.  Most of the promos dealers use are set to Unlimited. Limiting the coupon would come into play for a promo where you are offering it to the first X people. "Free mug to the first 100 people to place orders" (limit=100).  Or, if you want to test or give a "10 free whatevers" to someone... limiting use to an exact number will ensure the code can't be misused. There are other ways in the Promo section to limit coupon use (such as by date, by members-only, by day, and of course by what the coupon is valid for).
  5. Set valid dates: You will need to set a start and end date for the discount...this means you can set up your promos in advance!  Or, you can easily resurrect a coupon from the past by adjusting dates. 
  6. Product tags: When you set up the Conditions and Award, Product Tags are super helpful. We have set up a number of them (which you should check before using) but you can set up your own! To set these up, go into myLab and Store Mgmt > Product Tags. You create your own tag, then add the products that you want to be part of that group. Then, you can base your discount on that tag. Once you have added products to the product tag, ensure that the product cache is flushed by making a data change to any product.  The change can be to any product, it does not need to be one of the products you've added to the new product tag.  The simplest thing to do is just go into any product and add a space to the end of the description and then save it.  If, when you return to Lab 50 and the tag you set up in myLab is not showing for selection in Lab 50, close Lab 50 and delete your Temp folder (located here... C:\Program Files (x86)\Lucidiom Lab 50\) then restart Lab 50. 
  7. Include vs exclude: In the Awards tab, when you have the same product as the requirement (condition) and the award, you get this choice... Exclude is ticked by default, and SOMETIMES the Include is greyed out.  If it's grey and you want to choose it, save your promo, then reopen and it will be available. 


Promoting your coupon

Include the coupon code in the link to the product group. Read here for how to do it: https://www.photofinale.com/linked-coupon-codes/




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