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Lab 50 allows you to setup and configure several emails that are sent automatically as triggered by certain events such as membership sign-up or order completion. |
Advanced Tables - Table Plus | ||||
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Editing
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Existing Messages and
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Adding new
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Options:
- Go to Store Management > Email Messages and Customer Communication.
- Click on Create a new email message on the left panel, or double-click on an existing message to edit it.
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Panel borderColor black titleBGColor lightgrey title Configuration Options Explained borderStyle solid - Name: Name of the email to be sent out, such as Order Confirmation or Password Reminder.
- Description: Description of event, only viewable within Lab 50.
- Enabled: Make the email active.
- Deleted: Mark this email message as deleted.
- Format: Choose the email format to use for messages. Options include Plain Text or HTML.
- Brand: Used if multiple brands are set for your store. A brand must be selected in order for emails to be sent to customers.
- Event: Select an event from the drop-down list of events to trigger the email.
Options include the following:- Order Received
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- Order Printed
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- Order Ready for Pickup
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- Order Shipped
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- Membership Purchase - Web
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- Membership Purchase - APM
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- Membership Expiring
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- Password Reminder
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- Share Album
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- Share My Photos
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- Upload Complete
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- From: Enter the from email in this format: The Company Name
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- <info@thecompanyhere.
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- com> (This provides the Descriptive from email name, and the reply-to address.
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The technical from email address will be customerservice@photofinale.com but will look like whatever you have in place of The Company Name in the user's inbox.
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- )
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- To: Automatically enters the customer email - % customer_email %
- CC: Select an additional email address to copy on sent messages.
- BCC: Select an additional email address to blind copy on sent messages.
- Message Subject and Body: Several messages are pre-loaded for your convenience. You can modify the text by clicking in the appropriate field and adding/removing text as needed.
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- Make the necessary changes to an existing message, or enter the information for a new message. You can right-click in the “Body” field for the email and select Insert Macro to access a list of available macros to insert into the email such as customer name.
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- When complete, click on Save changes on the left panel.
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Addiitional Infromation on the "From"
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Field
All Lab 50 emails are sent from customerserivce@photofinale.com, this is done because of .
This is due the requirements we go through in order to minimize the chance of our dealers' mail being classified as SPAM. We
We employ a number of countermeasures:
- SPF Validation
- Sender ID Validation
- DKIM Validation
- Monitor and limit hard-bounce and ISP complaint feedback
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Tip | ||
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We do offer a custom email address option for an additional fee--ask your sales rep |
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TIPS
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for pricing. |
Best Practices for Formatting Emails in Lab 50 for Photo Finale Web
Add a human-readable name to
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email "From
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" addresses
EX: From:Rachel's Photo <service@rachelsphoto.com>
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- The email will appear in a customer's inbox as "Rachel's Photo" rather than "service@rachelsphoto.com"
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- .
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Not having a "real name" is also one of the tests which makes a message more likely to be identified as spam (known as the "NO_REAL_NAME" test).
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Include the order number in the subject
Include his store address in the email body
Avoid using All CAPs and stick to proper grammar conventions
These additions/changes
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- to the email message content
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- can help lower its spam score when analyzed. There are
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- several websites and
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- services that will rate what you've got and help with this effort.
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- Include the order number in the subject
- Include his store address in the email body