TIPS
- Keep your mailing list updated. You can pull your customer list (members and non members) from myLab and import into your bulk mailing program. You can also subscribe to the New Customer report, to get new members email to you weekly.
- Members spend more than non-members. Consider a campaign to encourage customers to join. Sometimes a benefit is nice (10 free prints). Some dealers offer special sales only to members (when you set the prom up, you can check off a membership requirement).
- Measure. Keep an eye on stats so you know if your campaigns are working. This might be a stat on a particular product, or % increase of members, or new members, or average order amount…
- Targeted marketing. myLab’s Marketing tab has a basic mailer you can use. It doesn’t have the stats and tracking like MailChimp or similar has, but you might like to try it for a very targeted message as it has filters you can use to narrow the customer list. Maybe you want to target everyone who has ordered in the last month but is not a member…and see if you can convert those people, for example.
- Change promos. Many dealers like to swap the main graphic of their site on a regular basis then tie that to the promo. You can do whatever schedule you’d like… weekly, every other week… We can schedule the graphics to change on a certain day to match your promo. This time of year cards and gifts do well. Consider the item you are promoting. Something like a book takes more planning, so those types of products I like to have on sale longer.
- Programming promos. When you set the promo, anything without a condition will show the price on your shopping pages as on sale…this is a good promotion and one reason why you may not always want a condition (like buy X or enter a coupon).
- Prints. Prints are still the most popular item on these sites. You can create/promote Prepaid Plans as well…set of 4x6s for $X. $1 off 8x10s, or half price enlargements. Price breaks are a nice way to urge customer to order a few more…esp with 4x6s.