Discounts, Promotions, and Coupons

Adding/Editing a New/Existing coupon:

1. To create or edit an existing coupon, access Store Management > Coupons.
2. Click on the Create a new coupon option on the left panel or select to edit an existing coupon by double-clicking on it.
3. On the Create a new coupon page, fill in the fields with the necessary information. These include the following:

• Code: Define a coupon code, all letters, numbers or a combination up to 10 characters.
• Description: Description of the coupon, viewable only in Lab 50.
• Limit: Define number of times a coupon can be used, or select unlimited.
• Times Used: Automatically updated with the number of times the code has been redeemed.
• Unlimited: Check the box if you want to allow unlimited use by the customer.
• Enabled: Mark the coupon as Active.
• Deleted: Mark the coupon as Deleted.

**Note: If you would like for this coupon to be accessible on the kiosk, the EQ Connections options must be setup to synchronize the setup, and the coupon code must use numbers only.

4. When complete, click on Save on the left.

If you are offering a discount and require customers to enter a coupon code to redeem, you will need to set up a coupon before you can configure the discount option. Similarly, if you create a coupon first, you will need to set up a discount that associates with it since the coupon creation solely establishes the limits on the coupon and the code name.

Lab 50 allows for the setup and configuration of two types of Product Discounts.

1. Discount for all customers: A discount that is not associated with a coupon or membership type and which is applied to all orders.
2. Discount with a Coupon: A discount associated with a coupon that is applied only when the coupon code is entered.

Adding a Product Discount:

1. To create or edit an existing discount, access Store Management > Product Discounts and Promotions.
2. Click on Create a new discount option on the left panel or select to edit an existing coupon by double-clicking on it.
3. On the Create a new discount page, fill in the fields with the necessary information.

The discount form provides the ability to set start/end dates, dollar amount or percentage discounts for an entire order, free shipping promotions, as well as limit the number of times the discount is used. The configuration settings include the following:

• Name: The name of the discount as it appears for the customer.
• Description: A brief description of the discount.
• Start and End Dates: When the discount takes effect and when it expires.
• Enabled/Deleted: Mark the discount as either Active or Deleted.
• When customers…: Use these fields to set the criteria for the discount. For example, “Get A Free 8x10 When Spend $20 or more”. In other words, the customer is required to spend at least $20 dollars total in order to get the discount. In this case, you set the Amount to $20.00 and since it does not matter which product the customer purchases, you would select “Anything” for the product. Likewise, you can set criteria based upon the quantity of a product the customer purchases, or require a coupon that is associated with this discount.

**Note: You will need to create a coupon before you can select it in the Product Discounts page.

• Give them…: Use these fields to specify the discount. In the example above, the customer gets a free 8x10 print product, so you would select the Product discount option. The quantity would be set to 1, and the product selected would be an 8x10 print from the drop-down menu at 100% percent discount. You can also offer free shipping or dollar amount off the subtotal, etc.
• Limit: The number of times the discount can be used.
• &If the Buy and Get settings refer to the same product:* You have the option to apply the offer either on Get product only or on Both Buy and Get products.

**Note: You will need to create a coupon before you can select it in the Create a new discount page.

**Note: If you are editing an existing discount for a new promotion, make sure you change the Start and End dates accordingly.

Copying a discount

To quickly add multiple discounts with similar attributes, highlight the discount you would like to copy on the Store Management > Product discounts and promotions screen, then click the Copy the selected discounts option.