Lab 50 allows you to setup and configure several emails that are sent automatically as triggered by certain events such as membership sign-up or order completion.
These email templates are highly customizable and are often used to relay information to the customer such as order number, estimated pick-up/shipping time, and the store hours.

Sample Email

Editing Existing Messages and Adding New Options:
  1. Go to Store Management > Email Messages and Customer Communication.
  2. Click on Create a new email message on the left panel, or double-click on an existing message to edit it.
  3. Make the necessary changes to an existing message, or enter the information for a new message. You can right-click in the “Body” field for the email and select Insert Macro to access a list of available macros to insert into the email such as customer name.
  4. When complete, click on Save changes on the left panel.

  • Name: Name of the email to be sent out, such as Order Confirmation or Password Reminder.
  • Description: Description of event, only viewable within Lab 50.
  • Enabled: Make the email active.
  • Deleted: Mark this email message as deleted.
  • Format: Choose the email format to use for messages. Options include Plain Text or HTML.
  • Brand: Used if multiple brands are set for your store. A brand must be selected in order for emails to be sent to customers.
  • Event: Select an event from the drop-down list of events to trigger the email.
    Options include the following:
    • Order Received
    • Order Printed
    • Order Ready for Pickup
    • Order Shipped
    • Membership Purchase - Web
    • Membership Purchase - APM
    • Membership Expiring
    • Password Reminder
    • Share Album
    • Share My Photos
    • Upload Complete
  • From: Enter the from email in this format:   The Company Name <info@thecompanyhere.com>  (This provides the Descriptive from email name, and the reply-to address.
    The technical from email address will be customerservice@photofinale.com but will look like whatever you have in place of The Company Name in the user's inbox.)
  • To: Automatically enters the customer email - % customer_email %
  • CC: Select an additional email address to copy on sent messages.
  • BCC: Select an additional email address to blind copy on sent messages.
  • Message Subject and Body: Several messages are pre-loaded for your convenience. You can modify the text by clicking in the appropriate field and adding/removing text as needed.

Addiitional Infromation on the "From" Field

All Lab 50 emails are sent from customerserivce@photofinale.com.
This is due the requirements we go through in order to minimize the chance of our dealers' mail being classified as SPAM.
We employ a number of countermeasures:

We do offer a custom email address option for an additional fee--ask your sales rep for pricing.

Best Practices for Formatting Emails in Lab 50 for Photo Finale Web