Marketplace Listing

https://www.photofinale.com/partner-programs/marketplace/

This is the page where we list all our marketplace partners. When you are ready with your logo and info, please send to rachel@photofinale.com. You can list here before your catalog is set up, if you'd like.

Recommendations: 

1. Include company name, contact info, service area and description of products/services. 
2. I recommend you include a link to a website or pdf (or I can host a pdf if you prefer), that contains your offerings. This document should include the product name, the Photo Finale Product ID, the wholesale cost and the MSRP and your contact info. You may like to include your shipping info/area, how you bill, and any other terms. What you include is up to you. 

Setting Up Your Catalog

In myLab (or Lab 50), you create a new catalog containing the products you want to offer. Many of our marketplace partners are dealers themselves, and if this is the case you will have one catalog that is used on your PF site (the “default/active catalog” and a second one (or only one if you only offering fulfillment) for fulfillment services.  This fulfillment catalog should be called “XYZ Fulfillment” (or whatever, but should have “Fulfillment” in it.)  

In that catalog you have ONE category, called the same thing. You may like to use your logo for this image. Then inside that category, you build your groups, add products, fill in wholesale price, MSRP, description and add images.

Structuring it as one category allows a dealer to easily import the whole thing—they get ONE new category in their catalog with all your products, then they can shuffle things around as they want to from there. The more work you do on your fulfillment catalog, the more likely the dealer will offer and push your products. Tips: 

1. Name products consistently. Use proper case, remove any technical details that may be part of the default name. Anything that needs a size should be WxH.
2. Add a great product shot. 700x700 optimized jpg is what you will need here. Make your shots beautiful and consistent. Use the product on white with subtle shadow, or use a pro environment shot, or even a standardized photoshop chop job, but mixing the styles doesn't look too hot. 
3. Write the description. Products, categories and subcategories all have description boxes. Use these to help dealers communicate pertinent info. "Mugs are great to drink coffee on those cool mornings!" >> NOT helpful. "These 11oz mugs are white ceramic featuring your photo and/or text. Choose a themed design or start go with a classic photo wrap. Microwave safe. Turnaround time is approximately 7 days." >> Helpful. If an item has a size, include it... how big is that tote bag, how many oz does that travel mug hold. What material is it? If there are options that you can't tell by looking at it, mention those. 
4. Add pricing. There is a spot for wholesale prices...add those. Also include MSRP. This may or may not be a "free shipping" kind of product...this does make it appealing and easy to set up, but you should communicate options to the dealer so they know what shipping or price adjustments they need to set up once they add your products. 

Maintaining Your Catalog

Once a dealer offers your supplier catalog, it becomes theirs at that point in time, and there are few things you can change. We do not offer "pushing out" of changes except for removal and temporarily disabling. Here's a reference of what we have control over:

• Remove a product > don't remove anything, let PF know and we can remove from supplier and all dealer catalogs

• Disable a product > nothing in a supplier catalog should be disabled...however, let PF know and we can temporarily disable it in dealer catalogs (it stays enabled in the supplier catalog), and then re-enable it when you have it back in stock (or whatever the reason)

• Add a product/category > if you add a new product, let the dealers you supply know, they will need to manually add the same product

• Edit name/description or change preview image > let the dealers you supply know, they will need to manually add the same product 

• Change wholesale price > wholesale prices you edit in the supplier catalog will change automatically in the dealer catalog (you should still notify dealers in writing)

• Change/add warning zone guides > we can push out guide changes, let us know which products have changed

• Add product tags > product tags you edit in the supplier catalog will change automatically in the dealer catalog

• Change selling price of a product > we can push these changes out to dealers...but it's all of them. We do not recommend this as it will overwrite any changes the dealer has made

• Add/change attributes > changing this property in the supplier catalog doesn't affect the dealer product, the same change must be made manually by the dealer

Signing On a New Dealer

Dealers on our platform regularly visit this page and look for partners to use to fill gaps in their offerings. Our direction to them is first to contact you (the supplier). They can ask questions, and you will likely have them sign an agreement as to your terms. When you have them officially signed up as someone you are going to supply product/services for, then you will let us (Photo Finale) know via this form. Once we get the green light, we then give them access to your supplier catalog. We will work with the dealer to help them set up the desired products. Most often, the new dealer will import your catalog, then remove any products they don't want to offer of yours, and shuffle the rest around to fit in with their existing site structure. 

> Ready to supply a dealer? Let us know: https://www.photofinale.com/form-marketplace

Order Fulfillment

• Integrate with our API to download orders and submit order status updates
• or Purchase a copy of our fDaemon desktop app for Windows for fulfillment labs
• Read detailed wholesale fulfillment method options here

Business Requirements

• Must update status of orders (using API, fDaemon integration, or myLab) a minimum of two times:
  1. When order is received/accepted by your system.
  2. When order is shipped (to store or direct to customer)

Recommended On-Demand and Subscription Reports

• "Supplier Order Detail" -- automatic daily report (5:45AM ET) listing incoming orders from the previous day
• "Supplier Orders Not-Marked-Complete" -- automatic daily report (7:20AM ET) listing all outstanding orders which have not been marked as shipped
• "Fulfillment - Catalog Subscriber Line Item Detail" -- on-demand report recommend for monthly billing/auditing

Questions? 

Technical questions: support@photofinale.com

Program/marketing questions: rachel@photofinale.com