1. Branding

   1. NEW apps:  Please fill out this form: https://www

The Short Directions:

1. Art: Make an icon art that is 1024x1024 and splash art that is 2208x2208 using these templates (more directions in the psd layers): http://secure
   1. .photofinale.com/form-app
   .zip
2. Preview: Try out your icon with the App Icon Template from PixelResort: http://appicontemplate.com/
3. Submit: Fill out this form with details about your app/service: http://www.emailmeform.com/builder/form/b5Wb146dO9fS841  

More Info:

Art Details:
Icons Customers will see your icon in the iTunes store, and on their device’s home screen after download.  The icon in the app store will show when the app name is searched – this could be on a computer or in the App Store on an Apple device. Post-download, the icon will show on the user’s home screen of their iPhone/iPad and serves as a gateway to open the application. We just need one 1024x1024 flattened PNG file, we will generate all the sizes from that. Use the template linked to above. The icon will always be square and looks best with no outline. Do not round the corners, that gets done automatically. The form will ask you to submit: icon.png	Image Removed
Splash Screens These screens appear while an app loads. The size is specific to each device’s full screen size and will only be visible for a few seconds.  The template we provide is 2208x2208, with directions to put artwork inside the center square so we can generate the necessary sizes/orientations. The form will ask you to submit: splash.png OR If you'd like to create each orientation/size separately, the sizes we need are: (and can be submitted as a zip in the form or emailed directly–email address is in the form.) splash_640x960.png splash_640x1136.png splash_1024x768.png splash_2048x1536.png	Image Removed

Field Details:
App Name This will appear when the app is searched for and in the iTunes store.  It should be unique to your business (i.e. your store name) to separate you from others. Many members choose to use the “Foto Source” or “Foto Depot” name, if this is the case - adding your location to the end is a good idea to make your app more searchable, and to avoid customer confusion (Ex: Foto Source – McLean). It is the App Name, along with the keywords that are used in the search hits.	Image Removed
Display Name This will appear on a device’s home screen under your icon. It should be similar to your full app name, however it generally can’t be longer than 12 characters. It really depends on the width of the letters, so if you have a few Ws in your name, it may be less. Consider shortening the full app name to use abbreviations: pictures - pics; FotoSource- FS Info title TIP: How can you tell if your name is too long? Image Removed Open Safari on your device, click the center menu button, and select add to home screen. Type your display name in the text box given and click Add. If the full name shows up you are good to go! If your name appears cut off (see below) we recommend that you come up with a shorter one.	Image Removed
Description Your description will appear in the iTunes store when your app is searched for. You are welcome to use our example as a template, but please make sure you offer each feature/size that is mentioned first. If you plan on using your app in multiple languages, please submit copies of your description in each language.	Image Removed

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Design Tips: 

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Whether using an existing logo or creating something completely new, utilize all branding possibilities by following these characteristics: your art should be recognizable based on certain constraints, unique to your business, and representative of app capabilities as well as of your current marketing strategy.

Make it recognizable. Icons and splash screens should be eye-catching and attractive. Common problems arise in image sizing, resolution, and spacing of elements.

Make it unique. Maximize branding effectiveness by creating art unique to your business. Use this medium to define or enhance your business’ identity and personality.

Space. Icons are most commonly viewed on device home screens, these icons are small and can be hard to see. To maximize space, keep your graphic simple and large within constraints. Multiple colors, text, and other effects can cause your icon to look busy and unrecognizable. Keep in mind that the display app name will be shown under the icon, so text is usually not necessary. Splash screens are much larger leaving room for text, graphics, whatever! But, keep in mind the splash is only shown briefly, while the app loads, so the user will not have time to read a lot of text.

Leave off the detailed info. Splash screens are only shown for a second or two, so should not contain much text...forego addresses and phone numbers...users can't return to this screen, so anything they can't read and remember in a few seconds should be left off.

Size. The most common issues arise in image sizing and/or re-sizing, often making art look stretched or blurry. They can be avoided by starting with a correctly sized new canvas, not up-sizing artwork, and keeping proportions.

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1. 1.   This form collects the graphics and info we need to build and package the app. The form has a template to use for the two graphics you will need and details about each field. 
   2. Updates to apps: Nothing branding-wise do for an update. If you require icon or text changes, let us know.

2. Enroll in the Apple Developer Program

   1. Fill out this form:https://developer.apple.com/programs/enroll/  
   2. TIPS
      1. You will need a DUNS number (free). If you don’t have one a link is included in the enrollment form.
      2. Enroll as an organization, not as an individual. 
      3. Please use proper-case when you put in your organization name. Do not use all capitals.
      4. The program is US$99 a year, which you will need to keep up-to-date in order to keep the app listing active. 
      5. If your business and app name are different, please send us documentation to prove they belong to the same entity that we can include with the appeal to Apple after the rejection. 
3. Add a Photo Finale user to your account
   1. Go to appstoreconnect.apple.com > Users & Access > Add a new user with this info:
      1. First Name: Photo
      2. Last Name: Finale
      3. Email: pfdev@photofinale.com
      4. Roles: “admin”
      5. Developer Resources: check the box
4. Request API Access
   1. Go to appstoreconnect.apple.com > Users and Access > Keys. Click Request Access. This will allow us to generate a key. You do not need to generate a key.
   2. Image Added
5. Contact Photo Finale with Details 
   1. Send the following info to rachel@photofinale.com:
      1. Team Agent (Apple ID). The email address you registered as the admin of your new account.
      2. Team ID. To find, go to developer.apple.com, click Account and sign in. Then, click Membership.
      3. Team Name. These aren’t always recognizable if they don’t match the company name we know you by, so helps to have it.
      4. Developer name. This is the name that should show up along with the app listing (I just want to verify in case you have registered with one business name, but it would make more sense to list the app with a different name—often dealers use their official corporate entity name for the account, but have their photo business go by another name, or may prefer the store or simpler name that customers know them by for the app store listing)
      5. Proof: IF your Apple developer account company name does not match or is similar to your app's name, you will need to provide us with some official documentation that shows ownership of the brand or dba that we can submit along with the transfer request. Please send a jpg or pdf that we can include to send to Apple. Other dealers in the same situation have send a tax registration document that showed the app business name and the account business name were registered by the same parent.
6. Approve Transfer
   1. This applies to updates only. Once your account is squared away, we will put in a request to Apple to transfer the app from our account to your new account. You will have 60 days to approve this. You should get an email from Apple asking you to do so.
7. NEW APP!
   1. We build the new app, or the upgraded version, and submit that to Apple. They generally approve in about a week and your app will be ready to take orders.

A note about emails you will get from Apple

You will get emails from Apple from time to time, some of which you can ignore and some of which you need to act on.  As you are the agent, there is no way to prevent you from getting the should-be-ignored emails.

Need to act on:

• Initial transfer (if you already have an app you will have to approve its transfer from the PF developer account to your account)
• Membership expiring / renewal  (annually)
• New agreement needs signing   (whenever Apple updates terms of service)

Can ignore:

• App Store Connect: Your App (XX) has one or more issues
• iOS Distribution Certificate Expires in X Days
• iOS Distribution Certificate is Revoked
• iOS Provisioning Profile Expires in X Days

FAQs

1. The Apple program is $99/year, which you pay to Apple and need to keep updated. 
2. The app uses your Photo Finale site settings–so all products, pricing, shipping, promos that you have online, will be offered in the site. The exception currently is Rush service, which is not in the app yet. 
3. We do not have "app only" promos or pricing.
4. Make sure your Welcome email (set in Lab 50), makes sense for your website as well as your app.

Need Help?

Contact Rachel at rachel@photofinale.com.

Representative.  Your art should reflect your current marketing strategy as well as the purpose of the app. By creating a unified message among all interaction nodes, a stronger connection is bound to customers. 

 Pix[M] has done a nice job of keeping their icon clear, large, and representative of their website through use of their logo. Their splash screens effectively illustrate their app’s purpose.

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Need Help?

Contact Rachel at rachel@photofinale.com.