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For use on communications that can't be linked (printed flyers, direct mail):

Download Badges Here 

3. Linking to Your App

Designing Vanity URLs

For offline communications such as print and TV, provide a simple way for users to find your app with an easy-to-remember App Store Short Link. The App Store automatically generates these URLs for all apps and companies.

You can make App Store Short Links for iOS apps in the following forms:

• Single app. http://appstore.com/^{Image Added}<appname>, such as http://appstore.com/keynote^{Image Added}
• All apps for a company. http://appstore.com/^{Image Added}<companyname>, such as http://appstore.com/apple^{Image Added}
• Single app with company name. http://appstore.com/^{Image Added}<companyname>/<appname>, such as http://appstore.com/apple/keynote^{Image Added}

For more information, see Creating easy-to-read short links to the App Store for your apps and company.