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Safari has a new Smart App Banner feature in iOS 6 and later that provides a standardized method of promoting apps on the App Store from a website...when you add the necessary code to your main website, and users go to it on Safari on their iPhone or iPad, they see this banner (which looks like the App Store)...they click on it and are taken to the App Store where they can download your app. If they already have the app installed, instead of "View" the button says "Open" and clicking it will open the app.
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Smart App Banners vastly improve users’ browsing experience compared to other promotional methods. As banners are implemented in iOS 6, they will provide a consistent look and feel across the web that users will come to recognize. Users will trust that tapping the banner will take them to the App Store and not a third-party advertisement. They will appreciate that banners are presented unobtrusively at the top of a webpage, instead of as a full-screen ad interrupting the web content. And with a large and prominent close button, a banner is easy for users to dismiss. If the app is already installed on a user's device, the banner intelligently changes its action, and tapping the banner will simply open the app. If the user doesn’t have your app on his device, tapping on the banner will take him to the app’s entry in the App Store. When he returns to your website, a progress bar appears in the banner, indicating how much longer the download will take to complete. When the app finishes downloading, the View button changes to an Open button, and tapping the banner will open the app while preserving the user’s context from your website. Smart App Banners automatically determine whether the app is supported on the user’s device. If the device loading the banner does not support your app, or if your app is not available in the user's location, the banner will not display. |
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This is just a graphic that you can link to your app. There are a few versions available...these are great for newsletters, blogs, or anywhere on your website. Use the URL we gave you when your app launched as the link. If you need help, let us know!